Finding clarity in the commission debate

The real estate industry in general, as well as the public, continues to wrestle with this topic, so I felt the need to provide some clarity.
Tenured national brands with massive overhead have failed to adapt to the changes taking place in the industry, including but not limited to the availability of information to the public. So-called “discount brokers” have emerged to provide property owners a different option, with limited success. Yet others scramble to position themselves somewhere in between.
The industry and it’s marketing teams use word smithing to create a public perception associated with each. Terms like “full service,” “limited service,” and “discount broker” to name a few, the latter intended to have you believe that a lower fee means a lower level of service. Perhaps, in some cases, but certainly not all. The same brokers use phrases like “the standard rate” to justify their fee, instead of describing how they’ll earn that fee. There is no standard rate.
What they’re not telling the public is that real estate fees are negotiable…they always have been. Generic terms like “full service” don’t really have any intrinsic value, for full service to one broker may be totally different to another. Every broker has different levels of experience, skill sets, technology, and work ethic. Additionally, every property is different. There is no “one size fits all,” although most agents will attempt to run their business that way. Not us, we treat every property in a unique way, simply because they are. Our fee is based on what resources we will need to use to sell your property…a market-ready property should command a lower fee than one which needs more preparation and marketing in order to draw a qualified buyer pool. It’s that simple.
I’ve charged as much as 10% on a listing, and as little as $1500…I only charge for what I intend to earn. Nothing more, nothing less.
The most prudent way to sift through the horse hockey, is to simply ask an agent what you’re getting for the money you’ll pay. Additionally, it’s a good idea to read past client testimonials, visit their website, and maybe even speak to a few of their recent clients.