Too often times in our industry, owners and agents alike tend to treat every transaction the same…a sort of “cookie-cutter” approach that implies that one size fits all. It just isn’t so. Real estate transactions are inherently unique, as they should be. The owners are unique, the property is likely unique, and the circumstances surrounding the sale are most certainly unique.
So why treat them all the same? There are likely many reasons for this, but the one that screams out to me is “education.” Owners and agents alike are not informed about alternative strategies to sell a property. Some of this is by design, as large brokerages tend to streamline their processes to mitigate risk. Even those agents who understand these alternative strategies are often forbidden to use them for the same reason.
An example comes to mind. I look back at the short sale boom from 2006-2012, in which many homeowners endured the painful process of short-selling their homes, only to walk away with nothing but damaged credit. Many of those owners could have used alternative selling strategies and kept their home, rebuilt their equity, and preserved their credit rating. Not all, but many…particularly those that were upside down 30% or less. They just didn’t take the time to educate themselves, or talk to someone who could educate them.
The motivation for the move should always be considered. Are you being relocated for a job opportunity? How much time do you have to sell? How will you balance the need to sell, with the need to acquire a new property? What are the market conditions where you’re selling? Where you’re moving to? Do you need an agent, or can you sell it yourself?There are a great deal of factors that need to be considered before you decide how to sell your property.
The important lesson to take away from all of this is that there are always multiple ways to accomplish the mission, and the final decision should be based on which option gives you the best outcome, given the current circumstances.